Privacy Policy

Information About the Processing of Personal Data

1. Controller and General Information

1.1 Introduction

Thank you for visiting the website of Frasers Clothing. We value your interest in our brand and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your personal data when you browse or interact with our website.

Personal data means any information that can identify you directly or indirectly as an individual.

1.2 Data Controller

For the purposes of data protection legislation, including the General Data Protection Regulation (GDPR), the data controller responsible for processing your personal data is:

Frasers Clothing
Email: Info@frasersclothing.com

The data controller determines the purposes and methods of processing personal information.

1.3 Secure Data Transmission

Our website uses SSL (Secure Socket Layer) or TLS (Transport Layer Security) encryption technology to ensure secure transmission of confidential information, such as orders or inquiries. You can identify a secure connection by the “https://” prefix and the padlock icon in your browser’s address bar.

Frasers Clothing does not engage in automated decision-making or profiling that produces legal or similarly significant effects as defined under Article 22 GDPR.

2. Data Collection When Visiting Our Website

If you browse our website for informational purposes only, without registering or submitting information, we automatically collect certain technical data transmitted by your browser. These server log files include:

  • The pages accessed

  • Date and time of access

  • Amount of data transferred

  • Referring website (if applicable)

  • Browser type and version

  • Operating system

  • IP address (anonymized where applicable)

This processing is based on our legitimate interest (Art. 6(1)(f) GDPR) in maintaining website security, stability, and functionality. The information is not combined with other data sources unless there is evidence of unlawful use.

3. Cookies

3.1 Use of Cookies

Frasers Clothing uses cookies to enhance user experience and enable certain website features. Cookies are small text files stored on your device.

Some cookies are temporary and expire when you close your browser (session cookies). Others remain stored on your device for a defined period (persistent cookies).

Cookies may collect data such as browser information, IP address, and location data where necessary.

3.2 Legal Basis

Where cookies process personal data, the legal basis is:

  • Art. 6(1)(b) GDPR (contract performance), or

  • Art. 6(1)(f) GDPR (legitimate interest in website functionality), or

  • Art. 6(1)(a) GDPR (consent for non-essential cookies).

Upon your first visit, you will be asked to manage your cookie preferences via our cookie banner. You may modify your preferences at any time.

Please note that disabling cookies may limit certain website functionalities.

4. Contacting Us

If you contact Frasers Clothing via email or contact form, we collect the information you provide in order to respond to your inquiry.

This processing is based on:

  • Art. 6(1)(f) GDPR (legitimate interest in responding to inquiries), or

  • Art. 6(1)(b) GDPR if the request relates to a contract.

Your data will be deleted once your request has been resolved, unless legal retention obligations apply.

5. Customer Account and Contract Processing

When you place an order or create a customer account, we collect the necessary personal data required for contract fulfillment.

You may request deletion of your customer account at any time by contacting us at Info@frasersclothing.com.

After contract completion, your data will be stored in accordance with statutory tax and commercial retention obligations and then securely deleted unless further storage is legally permitted.

6. Email Marketing

6.1 Newsletter Subscription

If you subscribe to our newsletter, we will send you promotional updates about our products and offers.

We apply a double opt-in process, meaning you must confirm your subscription via email before receiving newsletters.

We process your data based on your consent (Art. 6(1)(a) GDPR). You may unsubscribe at any time via the link in our emails or by contacting Info@frasersclothing.com.

6.2 Marketing to Existing Customers

If you purchase from Frasers Clothing and provide your email address, we may send you promotional emails about similar products, based on our legitimate interest (Art. 6(1)(f) GDPR).

You can opt out of marketing communications at any time without cost other than basic transmission fees.

7. Order Processing and Payment Providers

7.1 Shipping Providers

To deliver your order, we share necessary information with the selected shipping company under Art. 6(1)(b) GDPR.

7.2 Payment Providers

PayPal

If you select PayPal as your payment method, your payment data will be processed by:

PayPal

Processing is carried out under Art. 6(1)(b) GDPR for payment execution. PayPal may perform credit checks where legally permitted.

SOFORT / Klarna

If you choose SOFORT, payment processing is carried out by:

SOFORT GmbH
Part of: Klarna Bank AB

Data processing is conducted under Art. 6(1)(b) GDPR for payment completion.

8. Review Requests

If you have explicitly consented, Frasers Clothing may send you a one-time email inviting you to review your purchase. This is based on Art. 6(1)(a) GDPR. You may withdraw consent at any time.

9. Social Media Integrations

Our website may include social media buttons implemented as simple HTML links to enhance privacy protection.

Facebook

Plugins from Facebook may be available.

Instagram

Plugins from Instagram may be available.

Clicking such buttons opens the respective platform in a new browser window. Further processing is governed by the privacy policies of the respective providers.

10. Online Advertising and Analytics

Google Ads & Conversion Tracking

We use advertising services provided by Google LLC to measure campaign performance and display relevant advertisements.

Processing is based on Art. 6(1)(f) GDPR (legitimate interest in marketing) or Art. 6(1)(a) GDPR where consent is required.

Google Analytics

Our website uses Google Analytics to analyze user behavior and improve our services. IP anonymization is enabled. Data processing is based on legitimate interest (Art. 6(1)(f) GDPR) or consent where applicable.

You may disable tracking via browser settings or opt-out tools.

Facebook Pixel

We may use tracking technology provided by Facebook to measure advertising effectiveness. This occurs only with your explicit consent under Art. 6(1)(a) GDPR.

11. Your Rights Under Data Protection Law

You have the following rights under GDPR:

  • Right of access (Art. 15)

  • Right to rectification (Art. 16)

  • Right to erasure (Art. 17)

  • Right to restriction of processing (Art. 18)

  • Right to data portability (Art. 20)

  • Right to withdraw consent (Art. 7(3))

  • Right to lodge a complaint with a supervisory authority (Art. 77)

  • Right to object to processing (Art. 21)

To exercise any of these rights, contact:
Info@frasersclothing.com

12. Right to Object

If we process your personal data based on legitimate interest, you may object at any time for reasons relating to your particular situation.

If your data is processed for direct marketing purposes, you may object at any time, and we will cease such processing immediately.

13. Data Retention

Personal data is retained in accordance with applicable legal retention requirements. Once retention periods expire, data is securely deleted unless further processing is legally justified.

14. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Frasers Clothing
Email: Info@frasersclothing.com